A Website Carbon Rating Is a Measurement, Not a Badge
A UK consultancy's site tested A in winter and F by summer — and nobody lied. Why carbon ratings drift, why cached results linger, and how often to re-test your own site.
We Audited the Websites of 18 Businesses That Sell Sustainability
Refill shops, net-zero consultants, solar installers — businesses whose product is sustainability. Their websites ran the full scale from A+ to F, and the difference comes down to four patterns anyone can copy.
We Audited 100 UK Small Business Websites for Carbon. Here's What We Found.
Original data: we ran our carbon audit crawler over 100 real UK small-business homepages across 18 sectors. Median weight 1.8 MB, 44% rated E or F, and images account for 60% of every byte transferred.
Sustainable Web Design: A Practical Guide for UK Businesses
What sustainable web design actually means, how much energy your website uses, and the specific changes that cut emissions — with real numbers, not marketing lines.
