Roll
Brand identity, in-store experience, and wholesale support for an artisan bakery and coffee shop in Bowness, Lake District.
Roll partnered with OakFox to build a brand identity from the ground up — covering everything from visual identity and in-store experience to wholesale packaging and sustainability consultancy for their Lake District bakery and coffee shop.
The Problem
Roll had brilliant products and a loyal local following, but no cohesive brand to match. The visual identity was inconsistent, the in-store experience didn’t reflect the craft behind the baking, and they had no wholesale-ready packaging or brand system to support growth beyond the shop floor.
The Brief
Create a modern brand identity described as “calm, warm, and contemporary” that matched the quality of Roll’s craft offerings. The work extended beyond visuals to include supply chain refinement, waste-smart practices, and compostable packaging development.
The Solution
Brand Identity
The identity was designed to feel as tactile and handmade as the products themselves — soft, rounded, and warm.
Colour Palette
- Smoky Black — deep and grounding, used for primary type and high-contrast elements. Gives the brand weight without harshness.
- Sea Salt White — clean and fresh, the dominant background tone. Creates breathing room and lets the products take centre stage.
- Pakistan Green — natural and earthy, the primary accent. Ties the brand to its Lake District setting and sustainable values.
- Pale Dogwood — soft warmth, used for secondary backgrounds and accents. Evokes the blush of fresh pastry and early morning light.
- Russet — rich and artisanal, a warm accent for highlights. Suggests freshly baked crust and ground coffee.
Typography
Headings: Arista Alternate 2.0 — chosen for its soft, chunky aesthetic that mirrors the shape of pastries and sourdough loaves. It’s playful without being childish, approachable without losing craft credibility.
Body: Bubblebody — accessible and easy to read. Its rounded forms complement the heading typeface and reinforce the friendly, welcoming tone of the brand.
Brand Applications
In-Store Experience
Sustainability Consultancy
- Supply chain mapping for coffee, flour, dairy, eggs, and packaging
- Fairtrade roaster partnerships
- Local mill and dairy sourcing
- Closed-loop delivery systems
- Waste reduction and recycling initiatives
- Operational efficiency improvements (ovens, LED retrofits, water conservation)
What We Delivered
- Complete brand identity system (logo, colour palette, typography, brand guidelines)
- Packaging design (retail bags, pouches, wholesale boxes)
- In-store signage and environmental graphics
- Branded merchandise (tote bags, tumblers)
- Supply chain and sustainability consultancy
- Ongoing brand support
“Working with Nathan on our brand was a delight. He truly bought into our passion and was almost as excited as us to get our dream business off the ground! We had a vague idea of what we wanted and gave a very brief description but could not have imagined the final, finished product. Very impressed and would recommend to anybody looking to get their brand off the ground!”
“We’re looking forward to booking in for our website to be developed by Nathan in a few months.”
— Laura Grant, Owner of Roll
Client note
“Working with Nathan was a delight. He truly bought into our passion and was almost as excited as us to get our dream business off the ground. We had a vague idea of what we wanted — the finished product was beyond what we'd imagined.”